Ubersuggest vs SEMrush: Head to Head SEO tools comparison

In the modern era, no business can flourish without having an SEO optimized website. Think of it as a competition. There are over 3.8 million Google searches per minute. In order to get traffic to your website, you need for effectively using SEO tools becomes inevitable. Whether you have a law firm and you need a Guru for marketing law firms online or you are just a small online business and need a SEO consultant,  SEO optimization and website audit becomes mandatory.

People use SEO toolkits with the ultimate goal of boosting their website’s rank up across all the search engines on the Internet and answer and satisfy an user’s intent.

At the same time, you just can’t ignore the evolution or shift from simple SEO to AEO -“Answer Engine Optimization“, that is quickly becoming the trend or ways to search advance level queries. I have found a video for you that gives you a brief on AEO. 

Hence, it can be challenging for website owners to figure out which SEO tool to use to remain relevant in the market and yet effectively be satisfying an user’s intent. As today there are tons of SEO tools in the market, all claiming to be the best, you need to be vigilant while choosing the one that can not only satisfy your long term goals, but stay with you as the SEO evolves to AEO.

So, here I present to you the 2 popular SEO tools; Ubersuggest and SEMrush that I feel is good in addressing a lot of concerns, that you may face while drafting a great content. In this article, I will discuss their features by comparing these two hot-wire SEO tools and letting you derive at the end, which one could be apt for you.

Ubersuggest vs SEMrush: Which one to prefer?

For the record, both offer robust features for better performance and optimal SEO strategies. So basically, both are good when it comes to building and optimizing content.

But how to decide which one is better?

So, now I am going to do a head-to-head comparison of both dominating SEO platforms here, purely based on their features, pricing, functionality, and capability.

So, let’s start first with Ubersuggest, followed by SEMrush.


Ubersuggest is a well-known SEO tool for getting an insight into where your website ranks in search engines.

Based on public opinions, what most people like about Ubersuggest is—It’s user-friendly and easily manageable. It doesn’t comprise any confusing elements and is streamlined. Additionally, it helps in understanding your competitors in a better way.

Keyword research

Potential users and brands conduct SEO keyword analysis to rank high in Google searches. Ubersuggest provides its users with golden nugget keywords that are a top priority for every website.

Furthermore, you can see the SERP for every keyword provided to you. Along with the keywords ranking in websites including average monthly search, competition, and the average cost per click (CPC).

It addresses your needs by generating new content ideas. It does so by showing the high-ranked websites related to the keywords, their URLs, and title pages. Using Ubersuggest SERPs, you can also get an insight into the keyword’s SEO difficulty.

Website Audit

A website audit is one of the salient features of Ubersuggest. It shows current on-page SEO analysis by running a site audit. A site audit is done for backlinks, monthly organic traffic, and keywords.

Additionally, it points out critical errors and warnings that are harmful to SEO health. All this is done by scores. You just have to enter the website’s URL rest-assured this tool will handle everything perfectly.

The Ubersuggest audit tool is used for analyzing small business and simple content websites. As these websites don’t require an in-depth analysis.


In the race for top page website, people focus on quality content. But while doing all this some neglect the importance of backlinks. Having SEO optimized links backing your website is crucial for success.

Backlink feature of Ubersuggest is primarily known for recording all new and lost link acquisitions over time.

In addition to this, it also provides the historical background of backlinks too for you to get an insight into them. The worth-mentioning point here is; that even in its free version, Ubersuggest displays the last 4 months backlink data.

It doesn’t provide detailed analysis as done by SEMrush. But it can help you for useful link building. Also, you can see what keywords and anchors your competitors are targeting.

Competitor analysis

To stay in the loop, it is essential to know your competitors. Ubersuggest provides this amazing feature too. Keep a tab of your competitor’s SEO result in no time. All you have to do is plug their domain’s URL in the overview page.

And that’s it. You will get your competitor’s list of:

  • Organic keywords
  • Monthly traffic
  • Domain score
  • Associated backlinks

Gaining insight into their topmost pages, SEO keywords ranking, and top search pages is a perk of using this effective tool. Learn from your competitor’s strategies and boost your website’s performance.

Ubersuggest pricing

For starters, Ubersuggest is much cheaper than SEMrush. Ubersuggest is one of the most affordable SEO platforms in the market. And is suitable for beginners as it comes with many valuable 100% free features.

It offers 3 plans for a range of customers.

  • Individual: $12/month
  • Business: $20/month
  • Enterprise: $40/month

You can also go for a lifetime plan. You will get all the new features with no monthly fees.  The difference is due to the limitations which differ with plans. However, considering all functions and features, the price is fair and quite low.

Now let’s have a look at SEMrush.


SEMrush is an excellent tool that goes beyond SEO and provides market insight too.

Its features for paid ads, PR, content marketing, and many more come in handy. In a nutshell, it is an all-in-one market tool kit. If you are curious to explore its review in detail, navigate to our blog here.

It offers a wide range of tools and thorough analysis that gives its users an edge over their competitors.


Keyword Research 

Keyword optimization by the SEMrush is carried by its magical tool, and this tool is now famous around the globe. Just like Ubersuggest, it too provides SERP results and keyword SEO difficulty, but then an array of features that Ubersuggest lacks.

SEMrush also acts as your content marketing tool, helping you generate a lot of trending and hot content topics for your blog. Read about its content marketing platform in detail from here 

And yes, all this starts from just typing a keyword. Try it below, to get started.

Moreover, its keyword magic tool put forward the selected keyword’s ranking by analyzing average search volume and the last twelve months’ interest trends. It also has many filters and auto-grouping features. In addition to this, the keyword magic tool shows the competition for the keyword and the CPC quite accurately. SEMrush wins the ground for this particular feature.

Site Audit

To maintain a healthy website, running site audits from time to time is a must. SEMrush runs a thorough web-audit to assure your website remains in top shape and search. SEMrush site audit tool is valuable for beginners to check website’s performance, technical issues along with the potential SEO factors.

Overall site audit report of this tool consists of:

  • Notices
  • Warnings
  • Errors
  • Site health score
  • Crawled pages

Improving the errors and warnings is the best way to put your website on high rank on search engines. SEMrush can even crawl websites that are said to be the protected ones.

So, inspect your website’s health now by simply typing your domain in the below widget. The best thing is that you can join for free.

SEMrush’s audit tool also creates a visual chart to highlight information regarding; loading speed, meta tags, content issues, HTTPs security, AMP implementation, and internal linking. Ubersuggest clearly lacks all these features. SEMrush’s audit tool is advanced and usually used for medium to large business-related websites.


Just like Ubersuggest, this tool also records all the backlinks. Moreover, it conducts an in-depth analysis as compared to Ubersuggest. SEMrush’s backlink analysis also provides a history of backlinks.

Obviously, you don’t want any backlink to harm your website’s performance. For this SEMrush provides profound information like backlink’s source code, authority and the type of backlink.

SEMrush also provides an interesting tool called as Backlink Gap tool, that is not available with Ubersuggest. By using this you can search for the backlinks that you have been missing to improve your ranking.

So, SEMrush scores better than Ubersuggest by all means. 

Getting excited? Try it from below widget.

Competitor analysis

Getting to know your competitors, their strategies and ranking is necessary for staying a step ahead. SEMrush offers a more pleasing and robust dashboard than Ubersuggest. Simply plug in your competitor’s URL in this tool and you are good to go.

 SEMrush’s competitor analysis allows you the chance to monitor your competitors in the following regards:

  • Site ranking
  • Site traffic
  • Domain score
  • Backlinks
  • Top organic keyword

Furthermore, you can see from where the traffic is coming from and analyze the direct competitors of the site you are reviewing. This tool also highlights market trends and identifies the competitor’s success from various platforms. 

Seems unbelievable? Try it yourself in the below widget to reveal any company’s website traffic and other exciting sources of info instantly.

SEMrush is very comprehensive, and it gives its users a serious edge over almost any of its competitors. It does so by primarily doing thorough local and global SEO analysis and full-scale backlinks breakdown.

SEMrush Pricing

SEMrush is notably more expensive as compared to Ubersuggest, and it is clear as to why is that. It has many unique and comprehensive features and functions that are not offered by Ubersuggest. Besides, it doesn’t offer a lifetime plan like Ubersuggest. It offers three unique plans based on a price range:

  • Pro: $99.95/month ($83.28/month for annual billing)
  • Guru: $199.95/month ($166.62/month for annual billing)
  • Business: $399.95/month ($333.28/month for annual billing)

Plans & PricingPlans & PricingPlans & Pricing

Both tools charge payment in dollars. Pro plan is suitable for freelancers. People with small businesses should opt the Guru plan. And lastly, business plan as the name suggests is usually selected by entrepreneurs. Both Ubersuggest and SEMrush provides a 7-day free trail option to customers.

Clearly, Ubersuggest wins this round. It offers affordable and comprehensive plans for freelancers and small businesses. Even though SEMrush has many significant features, it is difficult to play with, for in-house users. Usually, agencies, serious bloggers and enterprises go for SEMrush, since they have to manage their website’s performance in the long run.

Ubersuggest vs SEMrush: Wrapping up

To sum it up, both tools are incredible and capable to improve SEO implementation and skyrocketing SERPs ranking. However, if you are a beginner, you can go for just Ubersuggest. It is easy to use, affordable and offers a free version too.

You can tackle all basic level SEO issues effectively using this tool. It has all bells and whistles a website owner needs for marketing, generating revenue and enhancing his site’s visibility.

However, does that mean SEMrush is not for you? No, that’s not the case. Both tools have their own features and uses. 

For small-to-medium to larger businesses or bloggers, SEMrush is the best bet. It generates an in-depth report after conducting a thorough SEO analysis. This tool is an all-in-one marketing toolkit that not only helps to boost the company’s marketing strategies, but also do brand monitoring, and PPC analysis, site-audit, all in a go. 

If you are an SEO freelancer content writer with premium client base, and planning to scale up to an agency, or you own a small business and is thinking of local SEO and related optimization; then I would simply recommend you to go for SEMrush.

It provides all the fundamental tools you will ever need need to succeed in the long run. And, yes, you can always take a test drive by using its 7-days FREE trial from the link below, before finally making up your mind. 

So, what are you waiting for? Select the tool that describes your objective in a better way and go for it.