Today, we all know that web search is big but the question remains how big is it?
It won’t be misleading to say that we’ve grown so fond of Google that 95% of traffic from the web has become organic. Not only is this but users conducting 6.5 billion searches in one single day.
Isn’t it interesting to see that there are as many search queries as the number of people on the globe?
61% of the visitors come from search engines alone. If we segregate this 61% into paid and organic search results, then only 10% are coming from paid searches, and the rest of them are organic. Even the share of social media is only 5% in site traffic generation.
Therefore, it won’t be an exaggeration to say that eCommerce will be dead without search engines, unless you go for a Billboard advertising that’s in the trend these days. However most of the businesses are spending $5000 on SEO in a month.
It has been predicted that the US alone will spend nearly $80 billion on SEO in 2020.
It thus becomes inevitable to focus on the best SEO tools and it’s a matter of fact 75% of users just scrolling the first SERP only and never passes beyond that.
Working on SEO is important but what’s more important is the choice of SEO tools that most top digital marketing agencies such as marketyourbiz.agency recommends. However, today, we are going to discuss the best SEO tools that I feel could best suit your business in long term.
So, How to choose the best SEO tools?
I won’t give you a list of SEO tools but let you know what you should be looking for while opting for these tools, so that you can judge and choose the best tool for you.
You should consider the following things while choosing an SEO tool.
Google is one search engine that is used by most internet user but surely it’s not the only one in use. There are numerous search engines available in different languages and serves a distinct market audience.
Google itself is a diverse search engine with various versions designed specifically or a country or region such as google.co.uk or google.co.in designed for audiences based on the United Kingdom and India respectively. They are region-based search engines and are run on algorithms designed for the respective regions.
However, Google isn’t the top choice for everyone, various countries prefer various other search engines such as the Czech Republic is obsessed with Seznam, Russia with Yandex, China with Baidu, and so on.
While you choose that best SEO tool that works for you, it would be in your best interest to select tools works on the search engines that your target audiences are using.
Best tools must support multiple search engines and you should be able to access them according to the behavior and language of your target audience.
What are you looking to achieve from SEO tool? Ranking your website is indeed the prior goal but the SEO tactics that are required to do it are specific and it depends on you in which segment you want to improve and select your ideal SEO tool based on the same.
Every SEO tool is inbuilt with various features that can help you to do a specific task. The keyword analysis tool is one of them which is useful to choose the right keywords for your articles or blogs.
SEO and intelligence tools like analytics are provided in a toolkit that helps you to make a good reputation for your website on Google. Therefore, it remains the best option to choose a toolkit that is embedded with various features like Keyword analysis, competitor’s analysis, and link building, and so on.
However, this isn’t the end of looking into the feature domain. The major problem arises if these toolkits are not inclined with various platforms and resources that you use or need to use such as webmasters, web tracking software, WordPress, paid-advertising software, etc. Therefore, while choosing the right toolkit, it’s very handy to see if the toolkits are compatible with the required sources or not.
Big data is being used in search algorithms on search engines which means the reliability of any SEO tool depends largely on its big data analyzing capabilities. Therefore a reliable tool should mine data from relevant and accredited sources and process it with appropriate algorithms to provide correct results.
Most of the tools available aren’t reliable on this point but some of the most dependable sources like Google Analytics, Google Console, and Google Adwords are accessed widely.
You should always access the data sources of any tool before deciding on the purchase of any SEO tool and test them independently on various required factors.
As algorithms for search engines are changed regularly, it becomes important to choose a tool that is being updated regularly.
Irrespective of the platform you’ve created your website, the search engine can always come up to it when its content can serve the user’s intent. While it seems that SEO is a widespread process in search engines irrespective of any platform, SEO tools are not.
You may find that most of the tools are incompatible with most of the platforms. You need to select tools based on the platforms that you’re using and if you can’t find an ideal tool for the required platform, you can look for solutions that can be embedded into the required platform, or maybe you can think of migrating to another platform that can offer compatibility with excellent tools.
However, you may always choose tools that work independently and requires only the web address.
If you are new in digital marketing, SEO can be a complex thing to do and it’s even more complicated when you use high-level tools that are loaded with a lot of complex features.
However, the best part is that there are tools available for beginners as well as for experts and accordingly one can make use of them.
One thing to keep in mind while making a purchase is customer support. You should always remember that good customer support always remains a strong helping hand even with the use of the most complicated software.
You may end up with a list of SEO tools that can be the best match for you but at the same time, cost analysis remains inevitable.
It may be worth noticing that you may even find tools with required functionalities for free but their usage is either for limited features or a limited period. You will always end up concluding that SEO comes at a price.
For small businesses to large enterprises, SEO comes at varying prices generally ranging from $30 to $300 for a month as a subscription fee.
Is the money is worth any tool depends on the features they are offering matches with what you require or not? So, to make a wise decision, you should always look for toolkits that can serve your purpose and are reliable.
Types Of SEO Tools For Digital Marketing
SEO Analysis Tool
Keywords can be regarded as the drivers of the entire search engine and the selection of the right keywords is the priority of a great digital marketer. It can be said that keywords are the backbone of SEO and digital marketing can be considered dead without them.
And that’s how the use of the keyword analysis tool becomes important. These tools analyze the search engine’s algorithms and collect data to find out keyword performance. By the usage of this, you can select the best available set of keywords for your web page optimization.
Initially, the choice of keywords largely relied on Google Adwords but a few years back, things changes. It has been stated that Google Adwords started hiding its resources from the third party and its data and keyword selection became challenging.
Tools with a strong analytical engine and extensive databases for keywords provide accurate results and nowadays, they are the ones helping businesses to do SEO.
Some of the tools for this are Ahrefs, SEMrush, Term Explorer and Ubersuggest. Ahref being the most costly followed by SEMrush, Team explorer a Freemium, and Ubersuggest a free tool.
Rank Tracking Tool
With a lot of competition in SEO, digital marketing isn’t a simple job. Not even a bottom spot is guaranteed in SERPs, every rank can change and thus rank tracking tools comes into the picture.
If SEO is done right, you may get the first place on SERPs and maintain it for a long time but it’s not guaranteed that once you reach there, you’ll remain there. Your competitors can come and grab it from you and therefore rank tracking becomes inevitable.
It allows you to see the ranking of your website as well as individual blogs and let you compare with competitors. You can now see your strong and weak SEO points and can work to improve them.
Some of the tools that can help you with this are Authority-Labs (Paid), SEMrush (Freemium), and Google Search Console (Free).
Site ranking tools can help you rectify SEO issues related to SERP ranking but it’s not the end of SEO.
There are a whole lot of issues that affect SEO but aren’t related to ranking. It can be affected by your competitor’s strategies, search engine algorithms, and so on.
To help you tackle these problems, site crawlers are effective solutions. Site crawlers audit your website and determine the potential SEO issues such as content duplicity, broken links, errors in page loading, etc.
Finding these problems is easy with site crawlers but rectifying them is difficult even for an experienced digital marketer. You may need to know about coding and search algorithms as well.
In case, you’re not inclined with these, you may opt for site crawlers that can rectify the issues as well after finding them.
Tools like DeepCrawl (Paid), Screaming frog (Freemium), and WooRank Plugin (Free) can be used to work as site crawlers.
Link Building Tools
It’s a matter of fact that Google supports popular websites and how do they get popular?
It’s an issue that doesn’t have a definitive solution. However one of the major parameters can be effective linking, as suggested by many successful websites.
You can use tools like Buzzstream (paid), Ahrefs site explorer (paid), Mozbar (Freemium), and LinkMinor Plugin (Free) to help you make a list of potential websites that can help you in link building.
Link Removal Tools
You reach out to various websites for link building and after some years you have a strong backlink network but you may discover that Google can penalize you for the low-quality links and that’s when people search for link removal tools.
However, it’s better not to wait for Google to penalize you for low-quality link building. You can always use this tool to have the right SEO for your website.
Low-quality links affect negatively the website’s SEO and therefore the sooner you get rid of them, the better it is for your website.
You can use tools like Cognitive SEO (Paid) and Disavow (Free) to remove low-quality links.
When you understand that finding the right SEO tool is important for the growth of your business, choosing the correct SEO tool can help you to achieve success with your business.
We have tried to cover the most important SEO tools you require to build a great reputation at SERPs in this blog, if any other SEO tool has worked miracles with you, share it with us in the comment section.
If you like our blog, feel free to share the wisdom. In case of any query/suggestions, write to us in the comment section