A very common saying goes, a picture is worth a thousand words. This line has found special favor among digital marketers.
And why not?
After all, as Brain Rules reports, vision is our most impactful sense.
As a result, people remember 65% of the information provided to them after 3 days when images accompany it, compared to only 10% when there are no images.
Similarly, according to BuzzSumo, an inspection of more than a million articles yielded the observation that articles with an image every 75-100 words were shared twice as much on social media than articles with a lower image concentration.
What Marketers Are Preferring?
Most (36%) marketers employ online graphic tools for designing and creating images and videos for their content. They prefer it over other options like in-house graphic designers, professional design tools, or freelance or contract workers simply because most of these other options would not only be overkill.
Of the most common online apps used, Canva and PicMonkey are two very popular ones.
Although both are online graphic tools, they have slightly different purposes and advantages based on the kind of graphics you want and the functionalities you most need and prefer. We will do a comparative study of them here.
Canva is a mid-professional level graphic design tool used mainly for creating copies. However, its use has expanded greatly to include social media posts, business, educational, personal, and gifting prints, covers, and more. With its user-friendly UI, even a beginner can use it easily once they get the hang of it.
Here is a quick video overview of Canva.
Much of the appeal of Canva comes from its large number of templates that you can simply tweak with different effects, elements, colors, designs, and fonts to create a new material without having to start from scratch. Most importantly, you can get professional-looking designs without having to spend a ton of money.
PicMonkey is an image-editing software first and a design app later. With its treasure trove of filters, effects, masks, and fonts, you can amp up a simple image to an eye-catching one. Its editing tools are obviously more versatile than those of Canva, but it lacks in the ease-of-use and resource library department.
Besides images, PicMonkey is most popular for creating logos and watermarks. It is widely used by individuals and companies for creating and applying a certain brand effect uniformly across posts.
Let’s explore a brief video here too, to get a glimpse of how it looks.
Whether you want to do something simple like jazz up a bland image before posting on Instagram or create a professional ad or background, PicMonkey will handle it.
Comparison Of Canva And PicMonkey
Canva is more suitable for people in graphic design. Canva helps one create beautiful visual compositions for a variety of applications, both digital and print. On the other hand, PicMonkey is better for editing images and photos. You can use them for personal editing or for professional purposes where you need simple image edits to add to visual media.
Basically, if you want to build up from a basic design, Canva is the app to choose and if you want to modify an existing image, use PicMonkey.
One of the most visible differences between Canva and PicMonkey is that of resizing. In Canva, the size of the base and certain elements cannot be resized at all and others that can be will always maintain the preset proportions. In contrast, PicMonkey allows free resizing.
Another point in which PicMonkey exceeds Canva is in fonts. In Canva, you have to work with the fonts provided unless you choose the paid version, in which case, you can upload your own font files. When making a text mask, there is only one choice of font.
However, in PicMonkey, you can not only upload your own fonts to use but also apply them anywhere, including for text masks.
Let’s now discuss the most common difference in bullets-
- Canva allows you to save and edit your designs at a later date. But with PicMonkey, once you save an image, no editable version is saved.
- PicMonkey has a freehand drawing and erasing tool like that of MS Paint that Canva lacks.
- Canva uses a snap tool that helps you find the perfect center or edge of your canvas. PicMonkey does not have this functionality which produces the chances of irregularity and asymmetry.
- PicMonkey shows all the different components and elements that you add to the starting canvas while in Canva, you will have to click on an element to display the corresponding layer.
- The array of editing tools, filters, and effects that PicMonkey has is much larger compared to Canva. But Canva has a huge gallery of templates and stock photos which more than makes up for it.
- PicMonkey lets you create images with a transparent background; Canva does not.
- Canva has a lifetime free plan. All of the PicMonkey plans are paid but you can try out features for free without downloading.
- Canva also has a 30-day free trial for higher plans, while PicMonkey has only a 7-day free trial.
- After you have created a design in Canva, you can request it to be printed and delivered to you. PicMonkey does not have this facility.
- Finally, the Brand Kit of PicMonkey allows you to save the settings for a design to be applied again and again to new images in order to enforce a certain brand image.
Free – $0
Pro – Starting from $119.40/year billed annually
Enterprise – Starting from $30.00/month/person
Basic – Starting from $72/year billed annually
Pro – Starting from $120/year billed annually
Team – Starting from $300/year billed annually
For both Canva and PicMonkey, going to the higher paid versions will equip you with more and better features that give you more freedom and creativity. But the deal with them is that they both possess some features that the other does not.
Instead of pitching them against each other, it is wiser to use both for the areas they are stronger in. They perfectly complement each other and make it easier for the social media influencer, business, or graphic designer to complete design tasks more easily.