If you are reading this blog, probably you already know the basics of SEO, and now wants to explore on ways to do the on-page, Right?
Don’t worry; we are here to help you out!
On-page SEO has created a wave of improvement in terms of more engagements and attracting more traffic to websites. This factor, no doubt is one of the key tactics played by top SEO experts to achieve the best out of their websites.
According to a recent announcement by Google, it was revealed that Google does around 3600 updates an year to strengthen its search engine algorithm.
Therefore SEO experts and web masters around the globe have to modify their tactics and remain updated with the Google’s regular news to improve their ranking in search engines.
Today we’ve tried to write this article to provide an in-depth insight on this topic and discuss the most competent tools that are going to help you in improving your traffic by working on On-Page SEO.
What is On-Page SEO?
In brief, it is a process of elevating search traffic to your website to make your blogs rank organically better on SERPs. It can be achieved by working on front-end and back-end components of your CMS. It does includes working on HTML, site architecture, and content elements too.
20 Tips to Improve On-page SEO
So, now that you have had an introductory concept clear on what exactly on-page seo means, let’s now dive into exploring the 20 tips to improve the same.
#1 Provide High-Quality Content on the webpage
This is the most crucial part of On-Page SEO. It is important to tell readers, as well as search engines about your website, and the most significant thing to do is creating high-Quality content which is only possible when you’ll incorporate the right keywords and write on requisite topics.
While working on this factor, you’re required to jot down the titles of relevant topics for your website and then try to find out the right keywords that could match the search intent of the user.
A very helpful trick to do it is to find LSI (Latent Semantic Indexing) keywords. They are similar or related words that users use to search that topic on the web. It is quite easy to look for them even if you are a newbie. Let’s understand it with the help of an example.
If you search “On-Page SEO Tips” on Google and scroll down to the bottom of the page, you can see the searches related to this topic that had been done.
It can give you an insight that what keywords are being searched to find information on this topic by users. It helps you to choose the right keywords as well as to understand what most users are trying to find out.
You can also do it with the help of professional tools like SEMrush and know the pin-pointed keywords for your content and topic. We have provided a free SEMrush interface above for you to test any domain or keywords you wish to, and below we have provided you with a free trial link to begin your journey officially with SEMrush.
#2 Usage of Right URLs
URLs are the first thing that anyone notices and thus it becomes more important to work on your URLs in the right manner. It has been observed that shorter URLs perform better than longer URLs. It’s not only important to have shorter URLs but it is also important to include focus keywords in URL.
When a user sees your URL, they read the words embedded in it; if the words are inclined with users’ intent it’s a high chance that they’ll open it. It helps the user to know what’ll be there in the URL when they look at it.
At the same time, when the URL is copy-pasted and no anchor text is associated with it, the URL itself acts as anchor text and thus it becomes another useful ranking tool.
Try to keep the URL simple and easy to read, and focus on making it search oriented. Wondering how?- We have covered a detailed tutorial for you on ‘search intent‘, and you can cover the same here
#3 Create Long-form content
It has been a hot topic of discussion as to how many words should long-form content has. Well, it’s being said that after the ‘hummingbird’ update by Google, it’s observed that long-form content occupies a place in the top 10 posts ranked by Google. However, depending upon the niche and topic, the length of long-form content can vary.
Generally, it’s around 2000 words, and articles within the range of 2000-2500 rank fairly better on Google.
At the same time, you may be confused about how to select the right amount of content to be published for a niche.
Let me tell you, to solve this biggest puzzle, you may rely on all-in-one SEO toolkit known as SEMrush which researches the focus keywords and trending articles associated with it, and accordingly suggests to write to rank better. Why don’t you check our detailed review on SEMrush to explore more about the amazing features this tool has to offer.
Times are gone when a 500 words article could do wonder; now you need long-form content if you want to rank better on Google.
#4 Write Right Headers
The heading is more important than you can think. Using good headings in H1 & H2 allows Google to identify the significance of the content. It not only helps to organize the content for your audience but at the same time helps Google to identify which parts of your content would be useful to the user depending upon the search intent. You should put the most important keywords in H1 and H2 headers.
If your content has high quality but lacks in the right header, chances are less that people will read your content as well as it’s difficult for Google to identify the gist of content you’re offering to lead your website towards poor ranking.
Now, the question arises as to how to select the right headers?
Well, the very basic thing to do is to use focus keywords compellingly. Moreover, luckily we have a free tool known as Coschedule’s Headline Analyzer which can analyze your headers and assigns a score to each header by studying the readability, grammar, and overall structure of the header. Therefore, it helps you to improve your headers to perform better in search engines.
#5 Meta Descriptions
Usage of the right Meta descriptions increases the chances of a link to be clicked by the users. It doesn’t have a direct impact on search rankings but it can increase click-through rate (CTR) which can considerably increase your ranking.
How do you write a good Meta description?
Google allows you to write up to 220 characters Meta description but ideally, you should keep it less than 160 because mobile devices cut off Meta descriptions up to 120 characters.
What should you write in Meta descriptions?
You should try to include focus keywords and phrases in the Meta description that can help the user to reach you and know that your content can satisfy their search query.
#6 Optimization of images
Image optimization is indeed an important step in boosting user experience in a long run. It has been said that placing images strategically in your text gives a break to the user from the text which helps in improving the user experience.
A very important thing that you need to do with images is to compress them as larger images affect page speed thereby affecting user experience. You can use image compression tools like TinyPNG to compress images without significantly affecting their quality.
#7 Keyword Variation in H1 & H2 Tags
It is highly recommended to use focus keywords in appropriate numbers in your text. However, excess stuffing of it can be detrimental to your website.
To avoid this, it is highly recommended not to use the same keywords in H1 & H2 tags. Keep segregation in the keywords to be used and put it for your best use.
#8 Internal linking
It is the process of hyperlinking useful content available on your website to the post you are currently writing. It not only helps the user to have a deep insight on the subject but also increases the dwell time of users which ultimately lets them stick around for longer resulting in letting Google know that your website is helpful and valuable to the user.
Moreover, the amount of time the user spends on your site buys time for Google to index your site pages which helps Google to absorb more information about your site and helps in improving your rank in SERPs.
#9 Mobile Responsiveness
Websites that are 100% mobile-friendly leverage Google to rank it better than any website which isn’t mobile-friendly.
It’s important to choose a website theme & design, hosting service, and content layout which is mobile friendly and let the user easily navigate through the website and read the content.
You can check the mobile responsiveness of a website with tools like Google’s Mobile-friendly test tool and Hubspot’s mobile grader.
#10 Image Alt-Text
As much as SEO for write-ups is important, Image Alt-Text is important for images. It’s like optimizing your images for the search engine.
Nowadays, Google optimizes images as much as it optimizes texts and delivers content that is relevant to the user. Therefore, it becomes important to add relevant text to the images. You should add focus keywords but keep it below 125 characters. Image text should be relevant to the content available on your blog.
#11 Optimizing structured data (Schema Markup)
Schema markup is considered a technical SEO but it also improves On-Page SEO. You can mark up the source code of your website to make it easier for Google to read it. This is an actual thing behind all those snippets and knowledge panels you see on Google along with a website.
Websites like Facebook and LinkedIn also provide this feature of mark-up, thus allowing you to post your content with the right Images and Text creating higher chances of it being clicked.
However, to achieve this on Google, you need to make some changes to the source code of your website.
#12 Re-launching/Deleting older posts
Re-launching is often considered an underrated technique but you’ll surprise to see its potential. When you re-launch any older post by updating it with relevant information and focus keywords, chances of its engagement increase. Moreover, irrelevant posts only add up to your bad ranking, thus it’s better to get rid of them and the best way to do it is by deleting it.
Professional tools like Animalz Revive can be used to identify which posts are performing poorly and witnessing a higher drop in traffic. It can help you figure out which posts are required to be updated and which ones are deleted.
#13 Create canonical Tags
These tags are quite useful when the user can access similar content with different URLs.
Generally, if you post the same content on different web pages, Google rankings of your website fall by making Google believe that the content is duplicate but if you use the tag in the URL as rel=canonical, it tells the search engine that these similar URLs contain the same thing.
It helps to keep up a good ranking in SERPs. Majorly in e-commerce websites, these types of tags play a crucial role in maintaining the rank of the website.
#14 Early addition of keywords in the Title tag
Keywords in the Title tag have a tremendous impact on your ranking. It is because of these keywords that a user is pushed to click the link that leads them to your website.
In SERPs, Title tags are the clickable headlines that compel the user to open it. Moreover, it has been said that the usage of keywords early in the Title tag increases the chances of the link being clicked.
Therefore, while creating a Title tag, make sure you use focus keywords at the beginning of the sentence and don’t overstuff the tag with excessive keywords.
#15 Use authoritative external links
When it comes to external linking, it is better to link those external websites which possess authority. Although it has remained a subject of high debate whether external linking is useful or not for SEO, Reboot Online has conducted a study, and findings suggest that external links do have a positive impact on your ranking.
Therefore, it is advised to use external links wherever necessary with the usage of anchor text.
Some SEO experts believe that external links are more useful than internal links.
#16 Escalate dwell time
Dwell time is a judgment tool for Google; Google judges the quality of your website based on the dwell time.
It is the time spent by a user on your website and if your website doesn’t have a good dwell time, Google is going to penalize you by ranking your website as low quality.
Therefore, it’s important to write useful content for users. The quality of your blog is justified when you succeed to fulfill the user intent and that’s the key to run a successful blog.
So, work hard on your content to increase the dwell time of your website.
#17 Create content that matches with search intent
Google works to serve the search intent of the user. Therefore, it should be the goal of the content creator that they must be able to satisfy the search intent of the user. The best example of it is that if you are reading this post until this point, I am sure we’ve done our work on search intent quite well.
Whatever contents your website is committed to providing, if it can’t satisfy the search intent of the user; you have no chance to rank better at SERPs.
#18 Perform monthly audit for your website
A website audit is a handy tool when it comes to error rectification of your website. Professional tools like SEMrush can do wonders in this zone.
It not only helps to identify the bugs but also suggests the available remedies. You can read a detailed review that we have covered on SEMRush site audit from below.
If you are new to know about this tool, you can start with a 7 days free trial from the link below
#19 Try to use a number if relevant in your title tag
It has been observed that title tags with a number are ranked better than the ones without it. People usually say that CTR is high for the links with having a number embedded in its title tag.
Next time, you write a blog, you can do this trick and observe if it works for you or not!
#20 Keep social sharing buttons handy
It does occur sometimes that a good blog is often not shared much because social sharing buttons aren’t placed right or in some cases, some blogs lack it.
It is one of the biggest mistakes that are stopping your blogs to reach more people. If you want to have a great On-page SEO, it is highly recommended to use social sharing buttons and that too easily accessible to the user.
You can find various plugins that help you do it. You can use social sharing plugins such as Social Snap on WordPress to add these buttons to your blog.
On-page SEO isn’t just about having a catchy title tag or adding Meta descriptions, it’s much more than that. It is important to work on every aspect that can be helpful to satisfy the user’s intent and therefore enhances user experience which can be evaluated by looking at your CTR and bounce rates.
If you can manage to keep CTR high with lower bounce rates, it’s a win.
You can then see your blog climbing significant ranks up in the SERPs.
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