NetSuite vs Salesforce: Which CRM is the ultimate winner?

NetSuite and Salesforce are the two leading cloud software providers in today’s market. Naturally, all companies need customer relationship management software to manage their core functions accurately. It is a crucial decision to choose CRM. Any company should not take it lightly.

Some Facts To Ponder !

CRM tools assist business executives in performing core functions, tracking sales, and analyzing data. When companies are looking for ERP and CRM software, NetSuite and Salesforce are on top of the list. 

With a 35.34% market share, Salesforce comes on top of the CRM market.

On the other hand, NetSuite dominates the market with a 0.53% market share.

So, it is usually overwhelming to make a final decision regarding the software which fits your business well. Although these seem similar, they have different features. This comprehensive article will assist you in making a well-informed decision among these two market leaders.

Let’s dive into the comparison.

Salesforce overview

Salesforce is the best player in the cloud market. For those who haven’t looked into Salesforce in a while. It is essential to know that it has modified into something much more influential. From the very start, this product played a vital role in taking CRM to another level. Here is a small video that explains Salesforce and its objective in brief.

According to stats, about 90% of business owners use CRM tools. Most people use CRM as it is the most intuitive and customized CRM to take business marketing to its height.

NetSuite Overview

Despite coming into existence before Salesforce, NetSuite is not used that commonly. Just like Salesforce, the main idea behind this product is also cloud computing and SaaS. But both run ahead of their time. Basically, NetSuite provides an online EPR facility to professional clients. Check out their official video below for a deeper insights.

They have evolved eventually to something bigger than just the basic CRM concept. Today with more capabilities, NetSuite is paving its way into the market by overtaking a bit of Salesforce market share.

With Oracle purchasing NetSuite back in 2016, NetSuite is experiencing its golden days. NetSuite for sure is a credible marketing tool providing fascinating ERP service. It can handle everything from as small as emails to as big as real-time dashboards.

Moving forwards to comparison

Now that you have a basic idea of NetSuite and Salesforce. I will do a comprehensive comparison of both cloud softwares. By reading this article further, you will get to know whether NetSuite is worthy of comparison with Salesforce or not. Most importantly, you will get a clear idea of which CRM product should you use for adding value to your business.

Salesforce vs NetSuite Features

Both tools have their own specific features. If you get streamlined information on NetSuite, comparatively you get a built-in analytics platform on Salesforce too. But both tools have certain downside linked with them.

NetSuite CRM

NetSuite has divided its CRM into four modules to make it easily manageable and accessible. To offer its customers quick and unique features, NetSuite has added automated peculiarities in CRM and ERP offerings.

Salesforce automation (SFA)

For optimizing sale performance, it offers a probability-based forecasting feature. In addition to it, handling order management with ease is its top priority. NetSuite shines its way in monitoring opportunity management too.

Customer service management 

With NetSuite, clients get full customer service. In turn, it increases the productivity of a business’s sales team by tracking and routing support cases. The Real-time dashboard offered by it helps monitor customer satisfaction.

Marketing Innovation

Another key area covered by NetSuite is email marketing. It optimizes the company’s web search engine and landing pages. Alongside it, offering innovative ways for tracking campaigns is a key feature.

E-commerce and flexible customization

NetSuite grasped its customer’s attention by providing integration capabilities. It helps to get greater insight into products and services by using E-commerce features.

EPR: NetSuite’s key feature

While discussing NetSuite’s feature one can’t sidestep the ERP solution offered by it. If you are eager to take your business management to an advanced level. Undoubtedly, NetSuite is the unparalleled cloud service provider across the world.

Financial management and planning

In a broader aspect, NetSuite’s EPR feature offers optimized financial management facilities. You can track your company’s assets book value accurately and swiftly. Moreover, it assists in generating financial reports in a reliable manner.

Production management

NetSuite stands unrivaled by providing flawless management insights to organizations. It handles everything from order processing to order fulfillment remarkably. Using this feature, a company can run its business efficiently.

Order management

Generally, companies incorporate NetSuite’s online order management capabilities. This removes the chances of billing-errors and ensures smooth payment flow with accuracy.

Warehouse and fulfillment

Large businesses significantly strive to streamline their warehouse operations. With real-time inventory updates, NetSuite enables organizations to fulfill their operations in a sophisticated way.


By automating key procurement transactions, this tool saves organizations a great ordeal. It does so by rendering compliance information and reducing costs for purchases.

Supply chain management

Companies render NetSuite’s EPR services to optimize their worldwide supply chain. It offers collaboration and project execution services to companies to tackle all issues prolifically.

Salesforce CRM features

Salesforce relishes a renowned reputation in the CRM field. Salesforce’s CRM software is not the only reason for its value proposition among enterprises. It has extended its competencies to match their lofty sale goals.

Furthermore, the unbeatable CRM feature presented by Salesforce is further divided into 3 main modules. Eventually, this makes it easier for the organizations to pick which modeling features will boost up their business.

That’s not all, it holds many more noteworthy features. They are named; analytics cloud, data cloud and app cloud, lo T and community cloud.

Sales Cloud

Salesforce allows business firms to enhance their sales reputation. By using Einstein, an Al-driven feature, firms entice more sale deals. This distinctive attribute benefits Salesforce users by getting an edge over other firms.

Above all, the core functions of this tool include; quality content, opportunity, lead, and data management accompanied by email integration and marketing campaigns. The sales cloud is absolutely a chief feature of this CRM tool. And why wouldn’t it be, after all, it accelerates the productivity of organizations.

Service cloud

Another key feature behind the unparalleled fame of the Salesforce is the service cloud. It is all about optimizing customer’s needs. Significantly credit goes to the salesforce incomparable management tools. It helps to cater to customer issues promptly. The service cloud feature is cutting-edge in the acknowledgment of Salesforce among clients.

This tool outpaces the rivals by key features like lightning channel console, automation, and omnichannel routing. Above all, the service cloud aims to deliver robust services to customers.

Marketing cloud

Salesforce made its mark in the market by this first-rate marketing cloud feature. It strives to achieve optimal marketing strategies and campaigns. And this is the point where most competitors seem to miss the mark.

Marketing tool comes with many exciting features, among which marketing automation is the leading one. Through the marketing cloud, exciting features like social media and digital advertising come in handy for firms.

Other modules that are available include:

  • Commerce Cloud Digital: an e-commerce platform.
  • Pardot: a marketing automation service.
  • Field Service Lightning: an app that manages employees and workflows.
  • Community Cloud: a self-service portal builder.
  • DMP: a data management platform.
  • CPQ: a pricing management service.

NetSuite vs Salesforce: Which one wins the pricing race?

This is where NetSuite lags behind. Like Salesforce, it doesn’t disclose its pricing plans online for all on the web page. But it provides you with an average estimate of $999/month for buying an initial license. After that, it cost around $99 to its registered customers. But it is not the final rate. You can adjust it, depending on which features you chose. Along with that, the amount charged to you can be cheaper.

Salesforce displays its pricing range for each and every feature on the web page. It offers a range of 4 plans altogether for its services. The price charged for all the services varies distinctively according to the functionality you demand.

The best part of Salesforce is that it offers a free trial. In contrast to that, NetSuite offers just a free product overview of its features. Additionally, it arranges an introductory meeting with clients only after you fill their form.

Clearly, Salesforce wins this ground.

NetSuite and Salesforce:Comprehensive comparison of major differences

There are many points other than pricing in deciding which tool to choose. I have highlighted some basic differences, which are trivial yet carry huge weight.

Have a look at these:

  • Basically, Salesforce is a CRM, working on developing ERP features too. In contrast to that NetSuite is an ERP with already built-in CRM features. 
  • Salesforce being a well-known cloud service company is a robust CRM service provider. NetSuite’s CRM service is not as robust as the former. This is because it’s a leading integrated service provider.
  • NetSuite is a step ahead in terms of its accounting features which are currently not offered by Salesforce.
  • Salesforce is a standalone CRM option and provides efficient CRM tools. As compared to that NetSuite is a complete package of ERP, e-commerce, and CRM solutions.
  • Salesforce in order to compete NetSuite integrates with third-party applications. While NetSuite provides many vigorous out of the box featured options.
  • Salesforce interface has a highly intuitive interface feature. On the other hand, NetSuite’s user interface is not which makes it costly.
  • Salesforce integration with ERP makes it very costly for users. Clearly, NetSuite wins this ground.
  • Salesforce is unbeatable when it comes to optimal customer service. NetSuite’s customers usually complain about considerably high customs fees.

NetSuite VS Salesforce: Which tool wins the battle for CRM?

Both tools have their own advantages and features. For large scale business looking for CRM integration, Salesforce is a better option. Its CRM feature list gives it a value proposition ahead of NetSuite. 

But before making a final decision, it is a must that you dive into the needs of your company and then, decide accordingly. NetSuite is your best bet if you need both CRM and ERP features.

With their responsive customer service and intact user-interfaces, both CRM products can revolutionize your business. To figure out the right CRM for your business, compare their features, pricing, and get insight into their target audience.