Email marketing is inevitably one of the strongest types of marketing out there. Most people would not dare to miss out on email marketing because of its effectiveness. It usually has an ROI of 3800% which can only be achieved when email marketing is done in the right way.
Now, do you want to start email marketing as well?
Are you looking for email marketing automation tools as well which will help you in automating the process?
Are you confused as to which email marketing tool to choose because they all seem very effective?
Well, here is a comparison between two of the best email marketing tools in the market, GetResponse and ActiveCapaign; so that you make a wise and informed decision before investing.
Here we go—
Table of Contents ActiveCampaign – ReviewFeatures – ActiveCampaignEmail Marketing CampaignMarketing AutomationPricingSales & CRMMessagingActiveCampaign – BenefitsActiveCampaign – DownsidesGetResponse – ReviewGetResponse – FeaturesEmail MarketingPricingMarketing AutomationCRMLanding PagesWebinarsGetResponse—BenefitsGetResponse – DownsidesActiveCampaign Vs GetResponse – Which one to choose?
First, let us look at ActiveCampaign.
ActiveCampaign – Review
ActiveCampaign is a tool that has been developed to grow your business, connect with your customer and also manage your customer information—all from one place! Although we are to compare it with GetResponse, but you can find a detailed review of the same by clicking here.
The main features of it are CRM, messaging/ chat, marketing automation, email marketing platform and so on.
Features – ActiveCampaign
- Subscription Forms
- Split Testing
- Email Segmentation
- Dynamic Content
- Email Marketing Service
- Split Action
- Contact & Lead Scoring
- Marketing Platform Automation
- Automation Map
- Automation Goals
- Site Tracking
- Sales & CRM
- Gmail extension for Chrome
- Facebook Custom Audience
- Site Messages
- Predictive Sending
- Machine Learning
- Win Probability
These are some of the features offered by ActiveCampaign.
Now, let us dive deeper into some of the main features that ActiveCampaign has to offer so that we understand how it works and how it can help us achieve our target of getting more and more business our way.
Email Marketing Campaign
The email marketing campaign in ActiveCampaign allows you to create multiple types of emails, including triggered emails, broadcast emails, targeted emails, autoresponders, sales funnels, scheduled emails etc.
It is very easy to use the interface and so; you do not have to worry even if you are a first-timer. Also, you only have to drag and drop things to make your email look like it was built professionally.
You can also integrate your email with other apps like Facebook, Zapier and others so that you can customize your email just how your customer wants to see it.
Marketing automation saves you hours of time each week just because you use this tool.
You can schedule a welcome email as soon as they sign- up and then, other emails to follow based on their actions. This way, the customer will feel like they are being sent an email just at the moment of their action.
You can build this automated marketing email system once and then, relax for a long time as you do not have to worry about the emails going out. Take the help of the user guides and create a set of your own emails and then, you will be set to go.
The below snapshot illustrates about the monthly and annual pricing of ActiveCampaign per 500 contacts. It starts from as low as $9/month, and increases based on the increase in contacts and plan you opt for.
Sales & CRM
ActiveCampaign has inbuilt Sales and CRM which helps in keeping track of customers and leads and thereby—automate to enhance the sales process.
You can keep track of all your leads actions and then, your sales team can only focus on getting the potential buyer to purchase the product or the service.
This way, the energy of your sales team is saved and so is yours.
Messaging and SMS marketing is used to give deals and time-sensitive information to your previous and new customers. This will help reach the customers faster and you will be able to give them all the information you need to.
Let us now look at the benefits of this amazing email marketing tool.
ActiveCampaign – Benefits
- ActiveCampaign is a powerful email marketing automation tool that allows one to send personalized campaigns to customers and also help us to manage all the sales processes.
- This tool is so easy to use that even a layman with no special software skills can use it.
- It has a high email deliverability rate. Be sure that maximum number of emails will reach your customer’s inbox.
- ActiveCampaign will migrate all your data for free, if you are shifting to it from another CRM.
- Majority of sales processes can be automated using ActiveCampaign’s marketing automation tool.
ActiveCampaign – Downsides
- The number of features ActiveCampaign offers is extremely large and it may be overwhelming to some business owners who want only a simple email marketing tool.
- There is no landing page builder included in ActiveCampaign.
Now that we have covered ActiveCampaign, let’s dive deep into exploring GetResponse now.
GetResponse – Review
GetResponse includes an inbuilt CRM and also landing pages which helps you in collecting new leads and then, growing your business. We have already covered its detailed review in one of our blog posts and the same can found here.
GetResponse – Features
- Landing Pages
- Email Marketing
- Traffic Generation
- Forms & Surveys
- Account & Campaign Management
- Analytics & Optimization
- API & Native Integrations
These are some of the features offered by GetResponse.
Let us now dive deeper into some of the features of GetResponse so that you understand how it works and also how it will help you grow your business.
GetResponse lets you send powerful emails and you can choose to build these emails from scratch or using the templates available.
The delivery rate of this email marketing tool is above 99% and you can choose your winning strategies to ensure that the next lead turns into a customer.
It integrates with most popular apps like PayPal, Zapier etc. so that you can carry out sending effective emails effortlessly.
The below screenshot illustrates the pricing for GetResponse per 1000 contacts. In our experience, their Plus Plan is good to roll with.
With the marketing automation feature, you can actually look at what the customer is going to receive before he/ she receives it.
Therefore, you can make any and all changes beforehand.
With marketing automation feature, you can easily score your contacts and leads so that your sales team will know which lead to focus on so that the lead will turn into a customer!
Keep track of all the leads and sales pipeline in one place! This way, nothing falls off through the cracks.
Drag and drop leads and then—look at which stage each customer is at and act accordingly with them.
You can also add notes about the customer so that it is saved and you can bring it up when required.
You can easily create landing pages which convert highly with GetResponse. This way, you will be able to generate more leads for your business and later on, more customers.
These landing pages can be created using the templates already there and also the copyright free images from Shutterstock.
GetResponse ensures that you offer your webinars through it, without the help of any third-party software.
It gives you all the tools like live- polls, whiteboard, chat etc. so that the webinar just livens up and attracts more audience.
You can also record your webinars for further viewing.
- GetResponse easily lets you build automated funnels while using the drag and drop builder.
- Landing pages can be built at no extra cost.
- Webinars are also included. Therefore, you do not have to pay to a third- party for a webinar.
- 24/7 support for all the plans is included.
- It is affordable and is an excellent value for money.
GetResponse – Downsides
- Messaging/ SMS feature isn’t included in this email marketing tool.
ActiveCampaign Vs GetResponse – Which one to choose?
Both ActiveCampaign and GetResponse tools are effective and will help you grow your business multi- fold. However, one of these is the one for you and the other one is not.
If you are looking for an affordable email marketing automation tool with webinars included, then, you must definitely go with GetResponse.
However, if you are looking for the SMS feature and ease of use is your top priority—choose ActiveCampaign.
Now that you know about the features, benefits and the downsides of both ActiveCampaign and GetResponse—it is time for you to choose which one is apt for you and your business. Make an informed decision and happy automated email marketing!