ConvertKit vs ActiveCampaign~ Must know these facts before buying one!

If you are stuck in choosing between ConvertKit and Active Campaign, you’ve landed in the right place!

A lot of Email marketing tools are available in the market; however comparison of ConvertKit & ActiveCampaign remains unavoidable in 2020 while we are choosing the tool that suits your requirement. 

These are undoubtedly the most debated tools in this domain and they not only help you to create an email list and send messages but also give you access to several other helpful features.

  • It has been proven that people using automation have witnessed an increase in conversion rate by 50% and that’s why it becomes important to opt for the right tool that can help you grow your business.

So, today we are going to analyze the features of both the tools and decide on its suitability for you.

So, let’s begin!

Table of Contents ConvertKit vs ActiveCampaign~ BenefitsConvertKitFeatures at a glance:ActiveCampaignFeatures at a glanceConvertKit vs ActiveCampaign~ PricingConvertKit vs ActiveCampaign~ WordPress integrationConvertKit vs ActiveCampaign~ Ease of useConvertKit vs ActiveCampaign~ Automation ConvertKit vs ActiveCampaign~ Tagging & SegmentationConvertKit vs ActiveCampaign~ Forms & Landing PagesConvertKit vs ActiveCampaign~ A/B Testing & AnalyticsTo Conclude

ConvertKit vs ActiveCampaign~ 



ConvertKit has made its debut in 2013 and has been the go-to software for bloggers since then. It has positioned its product in such a way that any blogger couldn’t resist to have it in their mind while choosing the best suitable option for Email marketing.

Features at a glance:

  • If creating email templates has remained a worry for you, there are abundant inbuild templates to chose from.
  • Its interface is quite user-friendly and they provide a great service on Customer support..
  • It helps you to create an email list and provide the feature of sending out personalized emails to the right audience at the time of your choice.
  • Message broadcasting is one of the important and useful features they provide you. You can broadcast messages as per the tags and categories. 
  • Customized sign-up forms are provided for your campaigns.
  • They charge you according to the number of subscribers you have.
  • The designs of landing pages are great.
  • Analysis of your performance helps you to know about the engagements.
  • There is a unique feature of link redirection in ConvertKit. If you ever screwed up the link in your email campaign, it allows you to redirect it to the actual link which isn’t available in Active Campaign.


The Active Campaign has been launched in 2013 and since then it’s a go-to tool for Email marketers. It is a more flexible tool with a variety of features. Its suitability for newbie bloggers to big enterprises makes it a useful tool.

Features at a glance

  • Drag and drop feature makes it easy to use.
  • Helps in building and managing an email list.
  • Inbuilt templates are available for creating campaigns quickly.
  • It’s a very useful tool in split testing and allows you to customize it accordingly.
  • The collection and organization of data are much sorted and can be accessed very quickly even if you own a lot of websites.
  • You can schedule your campaigns automatically.
  • The automation tool in association with tagging and segmentation makes it extremely useful. It is one of its kinds in this niche.

ConvertKit vs ActiveCampaign~ 


ConvertKit comes with three plans (Free, Creator, and Creator Pro) and you can select the plan according to the number of subscribers you have. It offers both monthly and yearly plans and you can select according to your requirement. Plus before choosing to select or not to select any of the ConvertKit plans, they allow you to test their product with a free 14 days trial.

The most important thing is that every feature is included in every plan; the only difference in plan’s cost is as per the number of subscribers.

I am sharing the Pricing plans for ConvertKit. However you can start using ConvertKit for Free!

ActiveCampaign provides four plans to the users but its pricing policy is a bit different than ConvertKit. All four plans have different levels of features. According to your requirement, you can look for features and select the requisite plan. The basic Lite plan you can perform basic tasks of email marketing but data analysis is limited in it.

On the other hand, in the Enterprise plan, a lot of features are included which are necessary for bigger enterprises to have. However, the cost of each plan is based on the number of subscribers. This factor substantially changes the cost of each plan and therefore according to your requirement, you may end up paying very little to large sums of money.

Here is the pricing list for Active Campaign for 500 contacts.

However if you choose a plan with yearly subscription, following are the charges.

ConvertKit vs ActiveCampaign~ 

WordPress integration

Both ConvertKit and ActiveCampaigns provide WordPress integration plugins. However, ConvertKit has been more flexible in this feature than ActiveCampaign. Both of these are not WordPress specific tools but offer plugins which are specifically designed for integration of this tool to WordPress.

You can embed any sign-up form on any post or it also lets you have it on every page with the help of this tool.


ConvertKit vs ActiveCampaign~ 

Ease of use

This is one area that makes a user stick to the usage of any tool. In ConvertKit, the dashboard that appears on the tool is quite easy to operate. They do have a lot of options but they are well managed and thus clearly help you to know the tool in a better manner. It also helps you to see how your campaigns are working with the help of useful widgets that it provides.

On the other hand, ActiveCampaign has a quite complicated dashboard but it’s also because they provide more features and therefore the screen looks a bit complex to a newbie.

Winner – ConvertKit

ConvertKit vs ActiveCampaign~ 


It’s one of the most cherished features in email marketing. In fact, as per DMA, 75% of the revenue that’s generated through e-mail marketing is through activated campaigns.

You can list subscribers to your Automation list as soon as they sign-up through this platform. It helps you to send customized content to them which isn’t there on your website triggering them to come back to your website.

With ConvertKit, you can add a tag and submit a form. The field change feature is also included in it and these are the things it can do so far. On the other hand, ActiveCampaign has a lot of features starting from submitting a form to see the change in the status of the campaign.


ConvertKit vs ActiveCampaign~ 

Tagging & Segmentation

In addition to automation, tagging and segmentation play a crucial role in creating the requisite effect of the process as personalized emails help in generating 6x transactions. Tags divide your customers according to the actions they take. Moreover, segmentation helps you in organizing the tags.

ConvertKit lets you choose in three ways to import subscribers to various lists. It lets you add a single subscriber, Import a CSV, or even let you import from another provider.  

With ActiveCampaign, you can combine both lists and tags thus allowing you to see your subscribers, along with the lists and segments they are associated with.

In the case of multiple websites, they let you disassociate your subscribers according to various lists.  With ConvertKit, you need to create various accounts to separate them but in ActiveCampaign, you can do all this just with one account.

This isn’t the end but the most important segment remains in this domain and that is combining this feature with tracking and sales. It lets you tag subscribers according to their behavior based on what they do on your site and your sales team can approach them with personalized emails. ActiveCampaign’s performance is quite impressive than ConvertKit in this feature.


ConvertKit vs ActiveCampaign~

Forms & Landing Pages

From the perspective of engagements and re-engagements on your blog, landing pages are crucial and these tools offer templates or the same or you can also customize them and same them with a specific name.

ConvertKit forms are quite straightforward and simple. You can select where to place them as per your requirement.

ActiveCampaign and ConvertKit are quite similar in their performance in this area. However, ActiveCampaign is a bit forward in the respect because of its pop-up box style which isn’t provided by ConvertKit.

Winner – ActiveCampaign

ConvertKit vs ActiveCampaign~ 

A/B Testing & Analytics

Analytics and reporting are important to keep your business on track and determine how you are performing in the market. You’ve set up landing pages, email sequences and the next thing that you should be doing is A/B testing. To ensure that you’re getting the most ROI through your campaigns, its testing is important. It helps you to see rates on which people have opened the mail, click, or unsubscribed you.

In the case of split-testing, ConvertKit lags far behind than ActiveCampaign. ConvertKit helps you to test your subject lines but not more than that.

On the other hand, ActiveCampaign is more flexible with A/B testing. It allows you to test subject lines of your email or form information; it also lets you test how your entire automation series have performed.

If you need to check engagements on your site, ActiveCampaign helps to let you take actions on such engagements with the help of sending personalized and customized emails for your subscribers.

In a nutshell, if you are looking into the email analytics, ActiveCampaign can come out to be more useful than ConvertKit.

Winner – ActiveCampaign

To Conclude

ConvertKit and ActiveCampaign, both have their own set of Pros and Cons. Each service provides some similar features and few unique features. You should choose:

Go for Convertkit if you are a newbie and looking for a basic tool to manage Email marketing. It can come out to be a handy tool for bloggers. It has all the basic features that an Email Marketer needs at a very reasonable price and the best part is that you only have to pay for the number of subscribers and each feature would be the same in every plan. 

Go for ActiveCampaign if you need strong analytics and automation along with plenty of useful features to manage your work. It’s suitable for you if you are a blogger thriving to increase your revenue or an enterprise working incessantly to achieve your goal. You can customize the price according to your requirement in each plan. Also, you have an edge to pay only for the features that you want to use. 

If you are still struggling and looking for other alternatives to ConvertKit or ActiveCampaign, then we have even compared ConvertKit vs.GetResponse and ConvertKit vs. Mailchimp for you to review.

I hope you’ll find your ideal tool.

Happy reading 🙂

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