Are you using content creation hacks to convert the reader into buyers? Do you want to learn about some incredible tips for content creation that can help your business revenue scale to 10X?
If yes, then you are in the right place!
If your content is persuasive and it is enough convincing to convert readers into a buyer, then probably you’re doing the right job but if you are not getting results with the content that you create then you need can surely give a try to these tricks.
When you are a digital marketer, you need to create content that can educate your readers, convince them to buy, and finally, you should be able to sell your offering.
You may have noticed that some of your content is capable enough to convert your readers into buyers but some of them aren't. Your job as a digital marketer is to create content that has more conversion rate.
As you don’t want to settle for less, we’ll help you out with some practical and important tips on content creation that can help you lead the sales.
So, let’s first understand the importance of content creation itself, along with some mind boggling facts from some popular sources.
Why is content creation important?
Content is the essential aspect of content marketing as we all know. There are many ways to boost sales but the major aspect of content marketing stays in effective content creation.
It’s observed that content marketing has a 3x conversion rate than traditional marketing and at the same time, it's a 60% cost-effective solution to traditional marketing.
The Huffington Post claims that on average internet user is aided with 11,250 ads in a month. With so many advertisements going around the corner, finding new ways to capture the attention of the audience is quite challenging.
To keep yourself in the race, it becomes inevitable to work on content creation.
Now that you know why is content creation is important along with the corroborating facts supporting it, let's now introduce you to the most awaiting 11 content tips that can boost your content marketing like never before
11 Content Creation tips for writing marketing content
#1. Brainstorm Viral concepts & master SEO
Top marketing schools of marketing believes that the most practical and useful content that induces high arousal is highly shared. Content with emotions like pain, loss, fear, anger, and laughter, etc. is associated with maximum sharing. When the content you write clicks the emotional factor in your reader, chances of its sharing increases.
It’s a thing of the past to write content that plea to Google. Now, if you want to lead in your niche, you should create content that is helpful to the reader and at the same time, it should be emotionally reverberating.
At the same time, you need to have a SEO checklist checked correctly, so that you can attract good amount of traffic without much worrying about promoting the content. Let me share a video below from YouTube that can help you with that checklist instantly.
#2. Create more Scannable content
The structure of your content plays an important role in sticking or bouncing the reader back. Do you want your reader to bounce back? Of course, you won’t. So, the trick that can help your reader to spend more time on your blog is to include scannable content in your posts.
For people who don’t know what is scannable content?
It’s is written pieces of information that are short and precise. It helps the reader to skim posts and still have the access to the valuable information that’s there in your article.
You can use italics, bold, subtitles, images, and especially bullets to highlight the most crucial content.
#3. Usage of short and witty posts
Lengthy posts are considered healthy for your blog and add a lot of value to the blog but that’s not the only necessity. A short post can also work sometimes, especially if you are planning to draft a response post answering a question.
It shouldn’t be that your blog should entirely consists of short posts and images only. Moreover, correctly phrased short posts can be effective and refreshing to the reader, if you write it to the point.
It can also help if you don’t have enough time to write a lengthy post from scratch and just wants to convey a set of information pertaining to a particular theme only.
In my opinion, an ideal number of short posts can be around 40% of the total number of blog posts. So for example- a blog with 100 posts can have around 40 short response posts (minimum). Rest it heavily depends upon the intent of the blog and their audience.
#4. Research thoroughly on your topic & keywords
Thorough researching your topic and relevant keywords is helpful in many ways, but by doing so, not only do you provide the correct content to your readers that add value to your blog but at the same time, it allows you to write content that is SEO oriented.
When you write targeting the search query of the user, research helps you to come up with actual insight into the demand of the reader rather than producing irrelevant content. It further helps you to craft your message according to the exact want and need of the reader which helps to satisfy the so-called ‘User’s intent’ that Google lays a lot of focus on.
If you’re only going to write topics that interest you, it’s quite probable that it’s going to affect your blogging business model. The content delivery should be according to the reader and not based on personal interest to come up with an effective business model.
However, in case you are new to keywords researching, or wants to learn it like a pr, we have a short course for you coming directly from one of the most prestigious brand in the arena of SEO, known as SEMrush.
Access the course by enrolling for FREE, from simply clicking on the banner below.
#5. Write in-depth articles
Several research in the area of digital marketing have found that the conversion rate of long-form articles is around 30% more than short-form types. Moreover, the conversion rate increases by 64% by using long-form articles if you can retain the actual message of the content.
More evidence can be found out by simply performing a Google search like ‘How to perform SEO?' You can see that the tops pages that appear in the SERPs are long-form articles.
It’s a matter of fact that Google loves long-form articles because the final user does too.
Ideally, 2000+ words articles are considered ideal to rank higher and that’s why you see a lot of them in SERPs.
Few tips to keep in mind while writing long-form articles:
#6. Research about your competitors and beat them
Competitor’s study has always remained an important aspect of marketing and the same applies to this business model. When you are content marketing, having a strong eye on your competitor’s content can help you create quality content from the scratch.
It not only helps you to understand what is required by the audience but you can also cover the points that your competitors have skipped. You can also add additional information on the topic.
How can you do it?
Type your keyword(s) on Google like
“Unbiased SEMrush review”
You can now see the top-ranked pages in the domain which means that the content of these websites are valuable for readers. Currently, when I am writing this blog our website ranks at Number 7 on the FIRST page of Google.
Let me attache the screenshot below for a better illustration of the concept.
So, what does it mean ?
It simply means, that we are providing a lot of value to the readers, and it seems justified to Google to bring us on Page #1. Now if you want to compete me or other top 10 webmasters in this same niche, you may need to draft 3X better content than what we have drafted. Else, why will Google find a point in ranking you over them? Just think?
However, at times, the content that appears on Google search is somewhat different than the keywords you used. It means that your idea is unique but if you find results on your chosen keywords, you can always find out the requisites in content that readers are interested in and at the same time you can craft your articles in a more engaging and informative manner.
#7. Use Shareable and clickable headline
Powerful headlines are responsible for content success to a larger extent. It can impact the conversion of readers to buyers by 73%.
It’s being said that you get 8 seconds to get the attention of the reader and your headlines would be one of the strongest factors to distinguish you from your competitors. Thus, it ought to be magnetic and compelling for the user.
Posts from Upworthy get more than 500,000 shares on Facebook on a routine basis and it’s because of those headlines that Upworthy gets unique 88 million visitors every month.
Writing clickable and sharable headlines helps you even if you are a blogger or in a consulting business. These headlines have a huge first impression on your customers and can help you to close the deal. After all, clients want results that generate money and not more page views or lesser bounce rates.
#8. Spy on your competition with keyword research tools
Various keyword tools such as SEMrush, Ahrefs, Long Tail Pro, SE Ranking, and many more are available in the market which can help you to identify the right keywords for your content.
We have covered their review in details while comparing them especially with SEMrush, as it's one of the most popular globally used toolkit that I consider as the "standard", and you can find the same from links below
However, SEMrush is one such tool (a detailed review available here) that can not only effectively give you suggestions for keywords used locally, but can be used to find out keywords that work globally. Today, after 5,000,000+ users already using it, it is said that now every 1 out of 4 Fortune 500 companies are using it to get their content right.
Below you can see how every minute details including the domain overview & search volume of the brand amazon in a particular region (US), traffic trend, backlinks and other technical parameters are put together by SEMRush on a single dashboard.
Such arrangements help the webmasters immensely with all the critical info that's ever required while analyzing a competitor.
It also suggests content ideas where you can look up how the audience is interacting with suggested keywords on social media. So, in brief, you can find the right keywords with the help of this all-in-one SEO toolkit and can drive consistent and organic traffic to your blog in the shortest possible time.
I have also attached the SEMrush widget below to help you get started instantly.
#9. Write as you talk
Seth Godin is a famous writer for best-selling books and the tips that you should write the way you talk because it’s the simplest way to express yourself.
When you write in the tone of your talk, it makes the content conversational. It makes you put your heat in the writing which is a very important factor in increasing engagements.
Articles with conversational tone have higher chances of getting ranked better by Google, for the obvious fact that they have a high engagement rate.
#10. Aim to crack search intent
One of the most important goals of Google is to satisfy the search intent. Therefore, you should write in a way that your article can satisfy the user. The information should be relevant and precise.
Search intent is a vital factor in SEO ranking. Wondering how? Check the truth here. Google aims to satisfy the user intent and user experience which then becomes the duty of the content provider to serve to get ranked better by Google.
Therefore, when you write the content, you should think from the standpoint of the user and write in a way that is informational to the user and can serve the user’s intent of the search query.
#11. Include a call to action
Call to action can do wonders for your business when the emotional factor you’ve built is high.
Content without a call to action is said to be half-finished. It takes effort to create and promote the right content; not adding calls is a waste of effort.
Call to action acts as an invitation to readers to take a specific action like subscribing to an email list or purchasing a product.
You should always ask your readers to learn more, buy, register for subscriptions, watch a video, etc.
Without using a call to action, complaining about your business model not converting won’t justify. Moreover, you should also try to find out the placement of the call to action to know about its performance.
These are some of the most incredible tips to help you draft content that converts. However, if you are running an e-commerce business and wants to scale it too, I have an eBook for you to go through that teaches you 11 unique ways on how you can grow you business faster over any other conventional way. I personally found it of immense value and thought to leave a link for you.
You can access the same from the below link for FREE.
If you’ve any tips that have turned useful to your marketing strategy, we’ll be happy to hear about them. Kindly share them in the comment section below.
In case of any query/suggestion, you can always write to us.