A Matter of fact !
Anyone involved in digital marketing for a company or themselves has to do a lot of research around keywords. However, one can often get stuck because they cannot decide what the starting point for their topic should be.
Manually trying to figure out what people are most searching for at the moment, what information is most in demand now, what topic would bring the most clicks at the time can be difficult.
So, if there was a tool that listed out all the top questions people were searching for on the Internet surrounding the subject the writer was interested in creating content on, it would be far easier to get over that initial writer’s block.
Well, there actually is such a tool. It is called Answer The Public. The name pretty much tells you what it does. It provides you with the most frequent search queries that the people are putting in so that you can use it to answer what the public wants to know. You might be wondering what the need for such an application could be when there is already a slew of keyword research tools in the market.
However, those other tools will help you get keywords that get high clicks in general, not exact queries people make in search engines. Using those tools, you will know which words and phrases will appear most relevant to search engines to make their content rank high, but not connect you with people’s intent as much. This is the necessity that Answer The Public fulfills. So, let's now review it in detail.
What Is 'Answer The Public' Tool?
In more formal terms, Answer The Public is a visual, public intent-based, freemium keyword research tool that derives all search queries related to the topic you provided from Google and Bing and presents it to you in a categorized chart form called the 'search cloud'.
Its free version allows you three searches per day and all basic functions. We have a video attached below that explains everything about the tool in brief, and we recommend you to watch it for a quick brief.
So, now that you have a basic understanding of the tool, you can easily make it out that the said features are usually enough for small, amateur bloggers and independent influencers. For more advanced features that digital marketing companies and professional content creators might require, you will need to subscribe to the premium version.
How To Use 'Answer The Public' Tool?
Answer The Public is extremely easy to use. A first-time user might initially get confused with all the categories and features. But this simple guide should help them navigate the site easily.
Open the site using this URL. You will see the following screen once it loads.
Here, in the text box given, you need to enter the primary keyword, which, as the tip below suggests, can be the name of a “topic, brand or product”. According to the second tip, it is best to stick to a one or two-word long keyword.
You can change the target country and the language from the drop-down menus below. Once you have done that, click on the “Search” key beside it. Here, as an example, we will be dealing with the primary keyword “web design”. Target country and language are set to the United States and English respectively.
You will get the results in the form of five search clouds. These are for the five categories into which the results are divided - Questions, Prepositions, Comparisons, Alphabeticals, Related. A menu bar on the top shows the number of results for each.
Clicking on the items in the menu will take you straight to the individual results for each. By default, these results will be shown as visualizations. However, you can click on the “Data” tab on the top left of each chart to switch to a list form for that chart only. You can click on the “Visualization” tab to its left when you want to view the chart again.
In the “Visualization” tab, you will notice a “Save Image” button on the top right.
Clicking on it will generate the image and the button itself will then read “Download Image”
When you click on it now, it will load the image of the chart. If you right-click on it and select the “Save image as...” option from the menu that appears, you will be able to download an image of the chart to the local memory of your computer.
Pressing the back button in the browser will take you back to the results.
If you hover your mouse pointer over any of the search queries that you see in the visual chart, you will notice that it turns into the shape that denotes a link.
Clicking there will open a new tab with a new search created for that query.
Under the “Data” tabs, you will notice multiple lists for each of the five categories of results. These lists each correspond to the individual primary branches you will notice in the visual charts originating from the central, primary node denoting the keyword of your interest, ie, “web design”. These branches are created based on various sub-types of each category.
Thus, the branches under “Questions” represent popular search query keywords formed from a question word and the keyword of interest. The branches under “Prepositions” represent various prepositions that the search queries contain along with the keyword of interest, and so on.
Each of these lists is displayed under separate panes. You will notice two buttons on the top right of each pane. These are “Image” and “Hide”.
Clicking on “Image” will show you only the branches from the node corresponding to the subcategory corresponding to the pane. For example, here, the image for “are” has been clicked.
Clicking on “Hide” will remove the node for that sub-type from the visualization. However, this feature is available only in the “Pro” or premium version.
You can also obtain the entirety of the results in the form of an Excel file if you want. All you have to do is click on the “Download CSV” button immediately on the top right of the results screen.
Doing so will download all the information as a spreadsheet.
Interpretation of The Results
As you have already noticed, each visualization or data table consists of several subcategories listing search queries connected by one of the various options under the category.
For example, under “Questions”, the results are differentiated and classified by different question words like “are”, “can”, “how”, “what”, “when”, “where”, “which”, “who”, “why”, and “will”.
These include all the results in which Internet users input their query as a question involving the keyword of interest. For example, “can web design be self-taught” or “why web design is important in creating website”.
Under “Prepositions”, they are “can”, “for”, “is”, “near”, “to”, “with”, and “without”. These include search queries where the keyword of interest is connected with the words of intent via a preposition or other connecting word.
For “Comparisons”, these are “and”, “like”, “or”, “versus”, and “vs”. As it must be clear, these contain search queries where the Internet user is looking for the comparative relation between the keyword of interest and another item. For example, “web design vs front end development” and “web design and hosting services”.
“Alphabeticals” contain popular search queries that start with the keyword in question followed by a relevant word or phrase, arranged in alphabetical order of the second part of the search query. It is displayed in a list view only as cramming results for all or almost all the alphabets in a visual chart would make it too crowded.
“Related” consists of any other commonly done searches that include the keyword of interest.
For example, “web design certificate” and “web design software”.
You will notice in these visualizations, except in the “Alphabetical” one, that the results are all displayed with green dots. In the first three charts, all the results under a certain branch have green dots the colors of which decrease in a gradient.
This is meant to inform the user of the popularity of the search query, or, in other words, the frequency or volume of the search for that query. The deeper the green of the dot against a result, the higher the search volume for it.
Premium Versions of Answer The Public
The features explained above are available on the free version of Answer The Public. However, much more advanced and useful features of this tool can be accessed by subscribing to one of their premium or pro versions.
These include additional features like:
There are three options you get with three payment plans. These are:
Monthly - It costs $99 per month billed monthly. It includes all the above features plus 2 search listening alerts and an educational package costing $248 which includes the eBook that’s valued at around $49 and the video course that’s apparently said to be valued at $199
Annual - This cost $79 per month billed yearly for all the pro features plus 4 search listening alerts and an educational package worth $447 which consists of the components of the monthly educational package plus a $199 worth of video course named as “Search Listening and the Customer Journey”.
Enterprise - This cost $399 per month billed yearly. Besides the pro features, you get 50 search listening alerts and the educational package of the Annual plan along with a 2-hour personalized training and recorded onboarding session.
If you want to join a pro plan, all you have to do is open Answer The Public and click on the “Upgrade to Pro” button on the top right of the page. This will load a page containing the details of the three plans. Click on the “Upgrade now” button under the most suitable plan for you. You will be taken to a new page to sign up with your email and a suitable password of at least 6 characters.
Re-enter the password, click on the “I agree to the terms & conditions” checkbox, click on the radio button that best agrees with whether you want marketing emails or not, and click on the “Sign up” button. Click on the corresponding “Choose [plan name]” button for the plan you wish to subscribe to.
Next, enter your name and country mandatory, and your address, city, post code, and VAT number optionally. Click on “Continue”. Enter your credit or debit card number, its expiry date, and CVV number and click or “Make Payment”.
Once payment is completed using the necessary steps, you will be able to sign in to Answer The Public any time you want and use it with the extra features.
Pros of Answer The Public
Cons of Answer The Public
To Conclude, here is the best way to use 'Answer The Public'
Answer The Public by itself can only be the first stepping stone for keyword research and content idea exploration. Since it does not provide deep enough analytical data, it cannot function as a standalone tool for keyword research. It works on the principle of accumulating a repository of keywords for the user to search from.
Once you find a good idea or a suitable keyword, you must look to other analytics tools like SEMrush (check its review here) to do further research on the keyword. Thus, it finds the best usage as one among an array of keyword tools.
It is best that you use the free version first for a few days before deciding to invest in a pro plan. If you find that 'Answer The Public' is actually helping you in your keyword research and helping you to start off on projects by tackling the writer’s block, you should take the plunge and go for the paid version.